Remember when there were actual video stores that you went to, to rent movies? You would ask the worker about which movies are popular and which ones are not worth even renting. TOTO, or Christian Toto from What Would Toto Watch? (http://whatwouldtotowatch.com/) is just like that worker from the video store, who will give his honest and upfront opinion and help you choose your weekend movie. He may sound like an ordinary guy but he actually has a strong background as “an award-winning journalist and film critic with years of experience.” His blog provides news reports, interviews, and “no-nonsense film reviews,” almost daily for his 44,000 viewers. Despite his reputation as an influential journalist, Toto is very down-to-earth and does not have that snobby attitude some bloggers have. He shares his personal life stories and experiences in his posts, allowing the viewers to connect with him in a more likable manner. For example, he reveals that his father is a video store clerk and how it affected his choice of movies in a video store(http://whatwouldtotowatch.com/2011/01/18/would-you-spend-your-movie-money-on-direct-to-dvd-sequels/#more-12057). Toto also ends the post with a question, displaying his willingness to listen to others. His writing style also is not completely academic but more casual, not because he’s incapable of writing professionally, but because he’s open to connecting with the audience and communicating interactively. When you observes his film reviews, you can tell that he’s well-educated and really knows what he’s talking about. He goes onto deeper details about the movie, which I admire. The depth of analysis that he puts on a review is quite intriguing as exemplified in his recent review of “The Green Hornet.” (http://whatwouldtotowatch.com/2011/01/14/green-hornet-movie-review-toto-wwtw/#more-11996)
While Toto does not specifically delve into the business side of the film industry, I am greatly affected by the way he writes his posts. He gives the necessary news and information in a condensed and witty way, which makes it much more enjoyable for the readers. This is the aim for my blog. I may lack professional skills and depth in evaluation, but I hope to have a humorous yet informative voice. Like Toto, I would also like to bring personal stories like Toto and make a connection with the viewers. But rather than focusing on just the reviews, I would like to bring up the business side of the film industry. My blog would concentrate on the financial status of studios and directors who are making these movies and why certain movies became successful. The focus of the blog posts would be different from Toto’s, but I am targeting a similar audience group who is willing to learn and share ideas interactively.
While Toto does not specifically delve into the business side of the film industry, I am greatly affected by the way he writes his posts. He gives the necessary news and information in a condensed and witty way, which makes it much more enjoyable for the readers. This is the aim for my blog. I may lack professional skills and depth in evaluation, but I hope to have a humorous yet informative voice. Like Toto, I would also like to bring personal stories like Toto and make a connection with the viewers. But rather than focusing on just the reviews, I would like to bring up the business side of the film industry. My blog would concentrate on the financial status of studios and directors who are making these movies and why certain movies became successful. The focus of the blog posts would be different from Toto’s, but I am targeting a similar audience group who is willing to learn and share ideas interactively.
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